Do coffee and sport go together?

rowing
Nescafe

I've been trying to find out whether these are genuine rowers or just models.  They look like rowers to me - consider the grungy socks and shoes - but what do I know?  Apart from an advertising archive, I can't find any other copies of this advert.

 

Would coffee still be considered good for you after a hard row?  I know I used to love a Coke, a Mars bar and a packet of crisps after going swimming, but I guess I'm not a good role model.